TikTok is introducing a fresh option that allows them to cut down on the amount of AI-made media appearing in their feeds. This step comes as the platform revealed that it now features in excess of 1 thousand million AI videos.
Testing and Rollout
The new functionality is being tested over the coming weeks before a widespread release. This shift comes amid a surge in content created by AI, fueled by emerging video-generation tools.
The Broader AI Trend
It has been noted that approximately one in 10 of the most rapidly expanding content creators on a popular video site only show AI-generated videos. A significant portion of this content is deemed mass-produced AI material, a term for substandard, factory-style content that is typically absurd or dreamlike.
“We know from our community that numerous viewers enjoy content made with AI tools, including computer-generated images to science explainers, and we aim to give people the option to see more or less of that, based on their own likes,” said a company executive.
AI on the Platform
The platform disclosed that there are currently 1.3 billion videos on its app identified as AI-generated. Overall, in excess of 100 m media items are submitted to the app daily, making AI content a relatively small portion of its overall inventory.
Customizing Your Feed
Viewers will be capable of decrease or raise the amount of AI content they see by opening the content preference option in the platform and choosing “AI-generated content”. Additional categories that currently be controlled under the filter cover politics, style, beauty, and movement.
Content Labeling and Policies
Its guidelines oblige creators to tag “realistic” AI-generated content, and it bans malicious deepfakes of celebrities or crisis events. Any realistic AI video that is without a tag can be deleted under its user guidelines.
Furthermore, the platform will now add an artificially created watermark to content produced via its own AI tools, or flagged by an cross-platform project for spotting AI-generated material. This step is designed to deter users from attempting to evade the tagging system.
AI Literacy Programs
The company is additionally introducing a $2m educational fund for experts and institutions to create learning resources about ethical AI use. This program will support charitable organizations dedicated to educating coding and technology.
Moderation Strategy
The video-sharing app has supported its content review process, following discussion over proposals to cut jobs for a large number of content moderators in the United Kingdom. TikTok is set to eliminate a significant number of roles in its trust and safety team in London, with labor groups and digital protection specialists raising concerns that staff are being displaced by automated systems.
A company official clarified that human moderation would remain essential, but automated tools can protect employees by eliminating the most harmful content prior to it has to be seen by humans. The company announced a notable drop in explicit and harmful content handled by human moderators over the last 12 months due to the use of its automated systems.
“We think that it’s essential to combine staff and AI to ensure user safety,” she said. “We’ll have humans as part of that process, but we further consider it’s very important to reduce exposure to unsafe media as rapidly, which is why a lot of the machine support is proving valuable work at speed.”
